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Eidos ha annunciato che dopo essere stata icona pop, protagonista di collane di libri, fumetti e film, parchi divertimenti e prodotti di vario tipo, Lara Croft è stata scelta come testimonial per la Skin Cancer Awareness Foundation di Minden, in Nevada. L'immagine di Lara sarà usata dalla fondazione per diffondere nel Paese informazioni sulla prevenzione del cancro alla pelle, soprattutto tra i teenagers. Il progetto avrà inizio in Novembre 2006.
Parole di William H. Barth, presidente della Skin Cancer Awareness Foundation:
"The goal of the Sun Smart Teen Program is to bring education and awareness of the dangers of the sun and skin cancer to the youth. Skin cancer is the fastest growing cancer in the world and the most preventable. Melanoma is being diagnosed in the young populations, no longer just in the older adults. What better role model than someone who the youth can relate to, and Lara Croft is that individual. She personifies the benefits of having a healthy body. The youth today are our future tomorrow."
"We are delighted that Lara has been selected to help bring awareness to teen sun care education," said Bill Gardner, President and CEO of Eidos Interactive North America. "Lara is the epitome of a positive role model for teens: she's extremely health-conscious, physically fit, independent, ecologically concerned, and intelligent. Lara fights strongly for her beliefs, and we are pleased she can do her part in supporting the cause."
[COLOR=LIMEGREEN]You can own the Earth and still all you'll own is earth until you can paint with all the colors of the wind.[/COLOR]